We were engaged as the strategic On-Ground Execution, Production & Public Relations Partner for the prominent Taiwan Pavilion at FHA – Food & Beverage 2026, held at the Singapore EXPO. Organised under the unified "TAIWAN SELECT" brand by TAITRA and regional municipal governments, this massive international showcase brought together over 100 pioneering Taiwanese food, agricultural biotechnology, and beverage enterprises across a 96-booth footprint to interface with elite global trade visitors.

Our comprehensive operational scope focused on maximizing commercial matchmaking and elevating pavilion visibility throughout the four-day trade event. DFW Creative orchestrated the critical Pre-Show Business Networking Event, successfully bridging selected Taiwanese food innovators with high-value VIP buyers ahead of the main exhibition to catalyze early cross-border distribution agreements. Following this, our team managed the pavilion's official opening ceremony, overseeing professional emcee engagement, flawless audiovisual production setup, and meticulous multi-tier stakeholder stage coordination.

To sustain vibrant visitor interaction segments and drive foot traffic across the pavilion floor, we deployed and managed specialized on-ground manpower squads to coordinate live product tasting showcases and brand presentations seamlessly. Parallel to the physical staging, our corporate communications division spear-headed the public relations efforts, successfully managing regional media invitations, coordinating exclusive editor interviews, and amplifying speaker and exhibitor visibility to extend the pavilion’s market influence far beyond the exhibition hall.